9 Things Your Parents Taught You About Content Marketing Funnel

A Content Marketing Funnel Explained

A content marketing funnel can let potential customers learn more about your company, find solutions to their problems, and feel confident about buying from you. Content is best suited for every stage of the funnel.

Checklists, videos and infographics are effective in drawing attention, generating leads and keeping readers involved. Gated content, like guides and templates, also performs well at this stage.

Awareness

At this point, consumers are simply aware of the existence of your brand and the services you offer. This stage is where content is designed to educate and inform prospects about the problems that your solution addresses and its distinct features from competitors.

To understand your content gaps at this point, think about the types of keywords your target audience uses to search on the internet. By conducting keyword research, you can find the terms your target audience is searching for that suggest a need for your product or service. This data can then be used to create an editorial calendar and decide the types of content that focus on those keywords.

The creation of content for this phase of the funnel can help you build brand loyalty among consumers. The more people are aware of your brand, the more trust they'll have in the ability of your company to solve their issues. This leads to higher conversion rates, be it newsletter signups, purchases or click-throughs to your website.

A well-executed strategy for content can assist in closing the gap in conversion. If, for instance you discover that the majority of your content is targeted at increasing awareness, but not enough influences buyers to make a purchase decision, then you can increase the spending on advertising campaigns targeting middle-funnel keywords.

Social media is yet another method to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook permit you to communicate directly with your customers, giving you the chance to show your customer service. This could include anything from retweeting good reviews to promoting special deals.

You can also make use of existing content to push buyers to the bottom of the funnel like blog posts or case studies. If you write a blog post explaining why your product is superior to a competitor's you can share it via social media and invite your readers to join your email list to receive more information. You can also encourage conversions at this point by asking users to include your name on their social media posts after they have used your product. This will encourage other people to follow suit and spread the word about the brand.

Then there is the consideration

A successful content strategy will comprise a variety of content types that draw customers in each stage of the funnel. For example, brand awareness campaigns might include ads however, they should also feature blog posts and infographics which provide answers to common issues and objections. This content can be further shared via social media or emails to drive organic traffic.

As buyers move through the decision-making process, they begin looking for specific features in a product which will assist them in making a purchase decision. Frequently asked questions (FAQ) pages are a great type of content to use in this phase. Use keyword research tools like Ubersuggest or search popular hashtags in your industry to discover the questions your readers are asking. Develop answers to these questions, and then place them on your content funnel map.

During this stage it is essential to present an unambiguous value proposition that demonstrates to prospective customers how your product or service can solve their problem and make them more money. The content should also demonstrate the uniqueness of your brand when compared to your competitors.

This is a relatively easy stage to measure, since consumers are making a decision whether or not to purchase. To see if you're getting the job done, look for metrics such as conversion rate or the number of payments made and click-through rates.

As consumers move into the advocacy stage and become loyal customers of your brand and share your content because they feel so strongly about it. This is a highly effective method of growing your audience. You'll need to develop content that is inspiring people to share it, instead of only focus on engagement metrics. You might want to consider using a tool such as Sprout Social to track the social shares that result from your content marketing efforts. This will give you a precise picture of the impact you have.

Decision

People are looking for content in the decision-making process that substantiates the purchase and explains how to make use of the product. At this point, they want to be confident that the solution solves their issue and will make their investment worth it. At this stage, high-quality content, such as product guides and case study videos and customer success tales are crucial. Customers also want to be able to ask questions and receive answers from your support team. Providing them with customized emails and 24 hour customer service is a great method to please customers and encourage them to share their experiences with others.

At this stage, you're hoping that the customer will become a brand ambassador and recommend your product to their colleagues and friends. To turn these advocates into enthusiastic customers, you'll need to provide them valuable content that allows them to get the most from your product or service. Personalized newsletters, tutorial videos free trial offers and loyalty programs are all great methods to achieve this.

It's time to begin focusing on retention after your audience has changed from leads to paying clients. Content marketing funnels typically concentrate on revenue as the final goal. However, consumers will continue to interact and engage with brands after they make an purchase. For this reason, it's crucial to think of the funnel as a loop model, rather than an unchanging structure that ends with revenue.

The conventional content marketing funnels are helpful in making your plan however they do not consider the complexity of the buyer's journey. Instead reinventing the funnel as loop models can assist you in developing an effective and holistic content marketing strategy. You can create content that is engaging your target audience and increases conversions by planning for each stage of the journey. You can then use the data from these conversions to improve your strategy and make sure that it is working effectively. Ready to see the difference this approach can make to your business? Contact us today and request a complimentary content marketing guidebook.

Retention

A content marketing funnel can be a powerful tool to help brands plan and implement their strategy. It can also help them identify the weaknesses in their approach. For instance the case where a brand has a significant amount of content targeted at generating awareness and interest, but only a few pieces targeted towards the middle of the funnel, they should be focusing on creating content for this stage.

A great way to see how well-targeted your content is is to utilize tools such as Ahrefs to analyze the average time spent on page and bounce rate of each piece. The higher the number, the more effective your content.

It's important to keep up-to-date and relevant the content you write to ensure that you are at the top of your funnel. This will keep your audience interested in your brand, its products and services. This can be accomplished by creating new content which is focused on key words, addresses questions your audience is likely to look for, and provides the latest information regarding your product or industry.

As your audience enters MOFU and MOFU, they'll be looking for more details about your product or services as well as solutions to their problems. It's important to build trust by providing honest reviews and demonstrating the value of your product.

The final step of the content marketing funnel is where your audience will make a purchase decision. This is achieved through gated content, which requires an email or other form of registration to gain access. This content is meant to transform the engagement and awareness you've built at the top of your funnel for uk content marketing agency marketing into leads that are qualified for your sales team to follow up with.

While customer retention largely falls into the hands of your support and sales teams, you can be a part of the journeys of your customers your brand by creating content that delights them throughout the entire content marketing funnel. This could include helpful resources, behind the scenes information, and special offers that only your customers have access to. When you can foster trust among your audience, they'll serve as authentic advocates for your product and reduce your sales cycle time.